“The difference in working with Mosaic is that Jeff has an intimate knowledge of our family as well as our business.”

As a third generation beef cattle farmer, Bruce from Apel & Co knows a thing or two about mixing family and business. The family’s grazing property, roughly 30 kilometres north of Gin Gin, is the largest in the Wide Bay district. It’s been in Bruce’s family since 1954.

“Jeff knows all the ins and outs of our family set up. Not only does he understand the business, but he knows our own personal desires and goals.”

This intimate understanding of both the family and its finances has been invaluable as Bruce looks to pass down his business to the fourth generation of the family cattle dynasty.

“In our relationship with Jeff, I value the trust I have in him the most.

“I’m always confident he has our best interests at heart and he’s doing the best for us.”

Mosaic has assisted in estate planning, tax and structure advice for the family, and it’s Jeff’s personal investment that means the most to Bruce.

“The relationship is a friendship, not just a working relationship.

“I don’t hesitate to talk to Jeff about anything.”